Marketing Officer

About the job

MARKETING OFFICERCompany: Process & Plant Automation Ghana Ltd Location: Spintex, Accra Employment Type: Full-Time About Process & Plant Automation Ghana Ltd Process & Plant Automation Ghana Ltd operates in the industrial and automation sector, providing solutions and services that support businesses across process, plant, and industrial environments. The company is seeking a strategic, creative, and commercially minded Marketing Officer to strengthen its market presence, support business growth, develop customer relationships, and drive marketing initiatives across Ghana. The successful candidate will work closely with Business Unit teams, Team Leaders, sales personnel, distributors, vendors, and customers to translate market intelligence into practical marketing and business-development opportunities. Role Overview The Marketing Officer will develop and execute marketing strategies that increase brand visibility, strengthen customer engagement, support sales performance, and identify new business opportunities. You will combine market research, customer insights, digital engagement, industry networking, campaign development, and sales enablement to help the company achieve its commercial objectives. The role requires a professional who can think strategically, communicate confidently, analyze market information, and turn opportunities into measurable marketing activities. Key Responsibilities Marketing Strategy & Business Development Develop marketing strategies based on customer feedback, market intelligence, industry trends, and business priorities. Define short- and long-term marketing objectives in collaboration with Business Unit teams and Team Leaders. Identify new market opportunities and recommend practical strategies to capitalize on them. Work with Team Leaders to develop and execute targeted market-development initiatives. Identify campaigns, services, products, and distribution opportunities that can increase sales and market share. Research competitors and market developments to identify emerging opportunities and potential risks. Develop and communicate the company’s unique selling propositions and market differentiators. Track marketing activities and assess their contribution to business growth. Provide management with relevant market insights and recommendations. Customer & Stakeholder Engagement Build and maintain strong relationships with key customers and strategic stakeholders. Engage customers to understand their needs, expectations, challenges, and purchasing behaviour. Use customer feedback and market insights to improve marketing strategies and customer engagement. Attend industry functions, conferences, exhibitions, association events, and other relevant networking opportunities. Represent the company professionally at industry and business events. Monitor market and creative trends and communicate relevant findings to management and the wider team. Vendor & Partner Marketing Lead and coordinate vendors’ marketing activities, strategies, and targets within Ghana. Develop marketing plans in collaboration with vendors and relevant internal teams. Coordinate vendor campaigns, promotions, events, and other market-activation initiatives. Monitor vendor marketing performance and provide regular updates to management. Identify opportunities to strengthen vendor visibility and market penetration. Digital Marketing & Community Management Develop and implement digital marketing initiatives that support business objectives. Manage and grow relevant online communities and digital channels. Create or coordinate engaging content for target audiences across appropriate platforms. Monitor online conversations, customer feedback, engagement, and industry discussions. Use community insights to identify customer needs, market opportunities, and emerging trends. Lead discussions around online marketing strategies and digital engagement initiatives. Monitor digital marketing performance and recommend improvements based on available data. Sales & Marketing Support Provide sales teams and distributors with relevant marketing materials, tools, presentations, and selling aids. Support sales personnel with product information, campaign materials, market intelligence, and customer insights. Develop marketing materials that clearly communicate product and service value propositions. Support internal training and marketing briefings where required. Work closely with sales teams to align marketing activities with commercial priorities. Identify opportunities where marketing can improve lead generation, customer acquisition, and sales conversion. Events & Campaign Management Plan and coordinate marketing events, campaigns, exhibitions, seminars, workshops, and promotional programmes. Develop event concepts, timelines, budgets, promotional materials, and engagement plans. Coordinate internal and external stakeholders to ensure successful event delivery. Evaluate campaign and event performance and provide recommendations for future activities. Ensure marketing activities reflect the company’s brand, values, and professional standards. Quality Management System Responsibilities Contribute effectively to the delivery and achievement of departmental management processes. Follow established quality management procedures and requirements. Maintain accurate marketing records and documentation. Support continuous improvement of marketing processes and activities. Identify opportunities to improve efficiency, customer satisfaction, and service delivery. OHSE Responsibilities Understand and promote the importance of an effective Occupational Health, Safety and Environment (OHSE) culture. Follow all applicable company OHSE policies and procedures. Promote continual improvement in OHSE practices within marketing activities. Identify and report hazards promptly. Participate in relevant OHSE activities, training, and awareness initiatives. Ensure marketing events and activities comply with applicable safety and environmental requirements. Qualifications & Experience Bachelor’s Degree in Marketing, Communications, Business Administration, or a related discipline. Minimum 2 years of relevant experience in a marketing role. At least 1 year of experience in social media or online community management. Experience in B2B, industrial, engineering, technology, automation, or technical-services marketing will be an advantage. Demonstrated understanding of fundamental marketing principles. Experience developing and implementing marketing strategies and campaigns. Familiarity with major social media and digital marketing platforms. Experience conducting market research and analyzing customer or market insights. Experience coordinating marketing events and projects will be an advantage. How to Apply Apply online by clicking on the application button. Application Deadline: 19 October 2026