Marketing Officer

About the job

Marketing Officer Location: Accra, Ghana Employment Type: Full-Time About Alpha Insurance Alpha Insurance is committed to providing reliable insurance solutions that protect individuals, families, and businesses while delivering professional and responsive service to our customers. We are looking for a dynamic, customer-focused, and results-driven Marketing Officer to join our team in Accra. The successful candidate will support business growth by promoting our insurance solutions, developing strong client relationships, identifying new business opportunities, and strengthening the company’s presence in the market. If you are passionate about marketing, enjoy engaging with customers, and have an interest in the insurance industry, we invite you to join our team. Key Responsibilities The Marketing Officer will: Promote Alpha Insurance’s products and services to prospective and existing customers. Identify and pursue new business opportunities to grow the company’s customer base and revenue. Develop and maintain strong relationships with clients, corporate organizations, brokers, and other relevant stakeholders. Engage prospective customers to understand their insurance needs and recommend appropriate insurance solutions. Support the development and implementation of marketing and business development strategies. Conduct market research to identify customer needs, market trends, competitor activities, and emerging business opportunities. Generate and follow up on leads through calls, email, social media, networking, referrals, and other appropriate marketing channels. Prepare and deliver presentations on insurance products and services to prospective clients. Support customer acquisition, retention, and cross-selling initiatives. Maintain accurate records of prospects, clients, marketing activities, follow-ups, and business opportunities. Work closely with internal teams to ensure customers receive accurate information and timely service. Support the planning and execution of marketing campaigns, promotional activities, customer engagements, and corporate events. Communicate the features, benefits, terms, and conditions of insurance products clearly and professionally. Monitor customer feedback and market responses and share relevant insights with management. Prepare regular marketing and business development reports and provide updates on activities, leads, conversions, and opportunities. Represent Alpha Insurance professionally and promote the company’s values and brand across all customer touchpoints. Ensure compliance with company policies, regulatory requirements, and professional standards when marketing and selling insurance products. Perform any other duties relevant to the role as assigned by management. Qualifications & Experience Diploma or Bachelor’s degree in Marketing, Business Administration, or a related field. 1–2 years of relevant experience in insurance brokerage or insurance sales. Working knowledge of insurance products, policies, and industry practices. Experience in customer acquisition, sales, business development, or relationship management will be an advantage. Proficiency in Microsoft Office applications and other relevant digital marketing and communication tools. Application Deadline: 10 October 2026 How to Apply Apply online by clicking the application button.